After tapping a posse of models such as Binx Walton and Grace Hartzel for its Spring 2015 ads, Coach isn’t finished on the campaign trail quite yet. This morning the label debuted its new “Dreamers” installment, starring actress Chloë Moretz and singer and actor Kid Cudi. Photographed by Mikael Jansson, this marks creative director Stuart Vevers’ second time enlisting up-and-comers in movies, music, and art to front the brand’s collection of ready-to-wear clothes and accessories. (Last season’s debut campaign starred singers Banks and Zoë Kravitz, actress Odeya Rush, and actor Christopher Abbott.)
While unexpected, Vevers’ choice of Moretz and Cudi represents this mishmash of talent and creativity that the new Coach is striving for. As he put it, “Chloë’s free-spirited attitude and spontaneity make her a perfect incarnation of the Coach Spring ’15 girl, while Kid Cudi’s effortless ease and coolness could not better embody the spirit of the Spring ’15 men’s collection.” Between Moretz’s upcoming projects (she has three movies coming out), as well as Kid Cudi’s Sundance debut (he stars in James White, coincidentally alongside Christopher Abbott), get ready to see much more of the duo very soon.